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Analysis of Data Practices for gimauk.co.uk
The information you provided regarding data retention, consent purposes, legitimate interest purposes, and special purposes aligns reasonably well with what's typically found in comprehensive privacy policies, especially under UK data protection regulations like the GDPR
Gimauk.co.uk is a B2B food and beverage wholesaler, and their website's own privacy policy confirms they collect various types of personal data, including:

• Information about your computer and visits: This includes browser details, IP address, general location, referring site, and links followed. This is often collected via cookies, which your provided data explicitly mentions as a method of storage/access.
• Voluntarily provided information: Such as name, email address, and other details provided during registration or in online forms.
• Data from other sources: They state they obtain information from third-party organisations, including those in the healthcare sector (though gimauk.co.uk itself isn't a healthcare provider, this might relate to their B2B client base or specific product lines).

Key Alignments and Considerations:

• Data Categories: The list you provided (IP addresses, Device characteristics, Device identifiers, Authentication-derived identifiers, Browse and interaction data, User-provided data, Non-precise location data, Users" profiles, Privacy choices) directly corresponds to the types of data that gimauk.co.uk"s privacy policy indicates they collect, either directly or via cookies/analytics.
• Methods of Storage/Access: Your information states "This vendor utilizes other methods of storage or accessing information in addition to cookies." This is consistent with gimauk.co.uk's policy, which mentions not only cookies but also data collected from online forms, telephone/email correspondence, and third-party sources.
• Data Retention Periods:
  • Lifespan: 13 Months (for a specific vendor, likely a cookie or similar tracker) and Standard Retention (548 Days) are common for analytics and marketing purposes.
  • Create profiles for personalised advertising (180 Days) and Use profiles to select personalised advertising (180 Days) are also typical, indicating a clear limit on how long profiles are used for direct advertising targeting.
  • Ensure security, prevent and detect fraud, and fix errors (1096 Days) for "Special Purposes" is a reasonable retention period for security logs, which are crucial for maintaining the integrity of the site.
  • Gimauk.co.uk's own policy mentions retaining information for "five years" in general, and longer if required by law or for specific purposes. This indicates they have varying retention policies based on the data type and purpose, which is standard practice.
• Consent and Legitimate Interest Purposes: The breakdown of purposes (storing/accessing information, personalised advertising, measuring performance, understanding audiences, developing services, security, delivering content, saving privacy choices) aligns well with common lawful bases for processing under GDPR. Gimauk.co.uk's policy mentions both consent and legitimate interest as legal bases for processing.
• Features (Match/Combine Data, Link Devices): These features are standard for modern analytics and advertising platforms, allowing businesses to get a more holistic view of user behaviour across different touchpoints. This is likely how they achieve "personalised advertising" and "understand audiences."

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